Xsolla acquires LFG to build gaming connectivity and commerce
Xsolla, a global video game commerce company, has acquired LF Group, which makes digital solutions for gaming communities.
This collaboration is aimed at transforming how developers connect with their audiences and manage transactions across various platforms, integrating advanced technology to improve the creator and gamer experience.
Xsolla’s president, David Stelzer, said in a statement, “Investing in technology and providing innovative solutions that enhance the gaming experience for developers is central to our strategy. This acquisition will significantly enrich our capabilities by incorporating LF. Group’s technological strengths in our commerce framework.”
LF Group has been instrumental in player connectivity/gamer connectivity solutions, mainly through its advanced Discord bot technology, which is key to this acquisition. This tech facilitates enhanced interactions and transactions within gaming communities, aligning with Xsolla’s strategy to support game developers and publishers monetize their content effectively.
Lil Snack & GamesBeat
GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!
Alexey Moiseenkov, CEO LF Group (which spells its name LF.Group), emphasized the shared goals of the acquisition in a statement.
“We are excited to bring our technology and vision to Xsolla,” Moiseenkov said. “Together, we aim to create a more connected and transaction-friendly gaming environment, expanding beyond traditional platforms to include major messaging services like WhatsApp.”
The collaboration will focus on Xsolla’s commerce solution, Xsolla Mall. This solution facilitates the distribution of game content through influencer custom-branded shops and direct-to-consumer stores.
It aims to expand its influencer acquisition network and increase the distribution of virtual items and game keys globally. As the integration progresses, both companies are committed to focusing on the end-user experience, ensuring that the innovations developed are impactful and user-friendly.