How generative AI can impact our business

How generative AI can impact our business

Right now, we are only scratching the surface of what generative AI can accomplish for enterprises and their workforce. Generative AI may soon become the usual approach for creating most or all our text- and image-based material. For corporates like Bosch this can impact first drafts of emails, blog posts (like this one), computer programs, software code development, how associates search for knowledge, or the creation of 3D assets (like POINT-E) for virtual worlds. Moreover, gathering feedback is essential when dealing with customers. Bosch can implement chatbots which encourage customers to fill out surveys after they chat with the support or purchase a product.

Non-technical associates can also benefit from these opportunities as only little prior knowledge is needed to use generative AI in the business context. However, users need to learn how to apply generative AI and write successful queries. For sure, humans will remain at the center of the action. They are the ones who decide, whether the AI-based concept, text, or image is valid and in line with the core company values. AI offers a significant potential to corporates such as Bosch. Our task is to make the most and the best of its opportunities

If these AI models continue to evolve (e.g., the release of increasingly larger LLMs like GTP-4), we are facing both exciting and challenging times. Just imagine all the opportunities we have before us. But let’s not forget the implications they may entail. On the one hand, these systems will undoubtedly have profound and unexpected impacts on content ownership and intellectual property protection. On the other hand, they will also stimulate a shift in knowledge and creative activity.

Whether we like it or not, generative AI is here to stay.