Resonate Segments now available on Yahoo DSP for enhanced audience targeting

Posted on by

Resonate has announced Resonate Segments, a suite of more than 1,000 audience segments, is now available for immediate activation within the Yahoo DSP (demand side platform). Resonate’s direct integration with Yahoo ConnectID enables advertisers to future-proof targeting for the shifting identity landscape and activate Resonate’s data across devices.

Resonate Segments are refreshed weekly, delivering real-time insights into consumer preferences and buying intent across industries. Numbered at 1,000 segments and growing, Resonate Segments lets marketers pick from off-the-shelf audiences or create niche Custom Audiences using opResonate’s 15,000+ attributes to personalise campaigns and boost performance.

Ready-to-activate Segments audiences include:

  • Premium political and advocacy audiences: now available for the first time ever in DSP’s: voting behaviours, propensity to vote, party affiliation and more.
  • In-market/intender audiences: Segments based on interests across various categories, such as tech, sports, travel and more.
  • Shopper audiences: Shopping behaviours and brands, including general retail, apparel and financial services.
  • Premium health audiences: Premium Health Audiences including health conditions, health behaviours, healthy living and more.

Yahoo takes an integrated approach to identity across every digital environment. Yahoo Identity Solutions, which include Yahoo ConnectID and Next-Gen Solutions, account for both addressable and non-addressable inventory. Yahoo ConnectID for addressable inventory is powered by Yahoo’s consent-based, first-party and partner data, and reaches nearly 205M authenticated users in the U.S. The solution has been adopted by nearly 50,000 publisher domains and is interoperable with 35+ of the industry’s top data platforms.

“Due to tighter margins and evolving consumer behaviour, marketers need access to powerful data – fast,” said Bryan Gernert, the CEO of Resonate. “That’s why we’re excited to announce our partnership with Yahoo. This integration brings Resonate’s rich, real-time AI-powered audience targeting data directly to Yahoo DSP users. With no separate subscriptions required, Yahoo DSP users can now use this powerful data within their existing platform, reaching the perfect audience with unmatched speed and efficiency.”

Giovanni Gardelli, the VP of ads data products at Yahoo, said, “We are thrilled to have Resonate Segments available via the Yahoo DSP to further empower advertisers with rich data. With an ever-changing identity landscape, it is important that we all work together to find solutions that help set up advertisers for success. The integration of Resonate and Yahoo ConnectID future-proofs advertisers’ media campaigns and enables them to keep delivering relevant and meaningful experiences despite signal loss.”

Comment on this article via X: @IoTNow_ and visit our homepage IoT Now