Squid Game: The (immersive) Experience is coming to New York City in October
Squid Game: The Experience is coming to New York City in October as Netflix is stirring up interest in another upcoming season of the streaming series.
On top of that, a multiplayer video game Squid Game: Unleashed, featuring series characters and all the competitive fun, is set to release later this year.
The idea is to make people feel like they’re insight the cutthroat environment of Squid Game, a fictional reality show where the losers go home in body bags.
Sales for the immersive experience will open to the general public starting Wednesday, August 21, at 7 a.m. Pacific time. Tickets are limited.
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Millions of fans around the world have watched the global cultural phenomenon and history-making, Emmy award-winning series, Squid Game. I’m among them.
And many have wondered how they would fare in the series’ exhilarating universe and high stakes. Now individual players, as well as groups, can experience the challenges and enjoy the competitive thrill in-person at the Netflix immersive adventure Squid Game: The Experience, opening in New York City this October 11, 2024.
Fans will face the on-screen challenges in-person, including the iconic Red Light Green Light under the watchful eye of Young-hee. Front Man himself will dare the brave players, testing their skills and strategy in heart-pounding games inspired by the series. But beware of new challenges.
Once the game is complete, players can revel in their success or forget their failures at the Night Market featuring authentic Korean snacks and special vending machines offering ramen and boba, and a fully stocked bar with Squid Game inspired cocktails.
And, to further the Squid Game experience, players can stop by the Squid Mart to bring home their very own exclusive collectibles, apparel, games and enjoy unique photo opportunities – only available at Squid Game: The Experience.
Players may compete in groups of up to 24 (bring your family, friends, co-workers), where they have the opportunity to test their skills. There is a surprise around every corner with some games inspired by the series, and some brand new.
Players accumulate points during the escalating challenges, each featuring cutting-edge technology, and then a winner is declared.
The location
Squid Game: The Experience will be open for a limited time in New York City at The Manhattan Mall at 100 W. 33rd St, New York with entry at the northwest corner of 6th Avenue and 32nd Street. Prices start at $39 plus fees.
Netflix recently announced Squid Game Season 2 will debut on December 26, 2024, with the third and final season coming in 2025. In addition, the global phenomenon continues to delight fans with new ways to engage in the thrilling universe:
Squid Game: The Experience will also debut in Asia and Europe this fall, with the cities to be announced.
The BAFTA-winning and Emmy-nominated reality TV series Squid Game: The Challenge (a reality show not to be confused with the fictional show) is currently in production on Season 2.
Created by Hwang Dong-hyuk, Squid Game premiered globally on Netflix in September 2021 and quickly became Netflix’s most popular title ever, amassing over 265 million views within just 91 days.
Its rapid rise from South Korea to a global sensation dramatically boosted interest in K-content worldwide and solidified its place in pop culture. Squid Game’s impact extended beyond the screen with its iconic green tracksuits selling out as Halloween costumes around the world and Vans seeing an 8,000% increase in sales of its classic white slip-on sneakers.
Memes and iconic moments became viral sensations, the red light/green light scene remains the No. 1 video on Netflix’s TikTok and the hashtag #squidgame generated six billion views in just 12 months.
Squid Game Season 1 made Emmy history with 14 nominations and six wins, including first-ever wins for a non-English language series. The highly-anticipated second season premieres December 26, 2024 and a third and final season was confirmed for 2025. Squid Game: The Challenge, which won best reality series at the BAFTA TV Awards and spent five weeks on Netflix’s Global Top 10, is currently in production on Season 2.
Following the unprecedented global success of Squid Game’s first season and the Netflix reality series Squid Game: The Challenge, fans were invited to connect with their favorite characters and try their hand at games inspired by the series during the exclusive Los Angeles experience run from December 2023 to March 2024. The inaugural Los Angeles Squid Game Experience quickly became a fan favorite.
Squid Game: The Experience builds on the popularity of over 50 immersive experiences that Netflix has launched in 25+ cities globally, such as The Queen’s Ball: A Bridgerton Experience, Stranger Things: The Experience, Netflix Bites, and coming soon, Netflix House.