Participate in Forrester’s 2024 State of ABM Survey

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Forrester’s biennial State of ABM survey is back, and we’re inviting you to participate! Everyone who completes the survey will gain access to the latest trends regarding the current state of ABM and how their peers are focusing their efforts.

Overview

We at Forrester have been speaking about the convergence of Demand and ABM for years. But how is this playing out in practice today? This survey will delve into the strength and role of ABM in different B2B organizations, with a close look at program design and goals, resources, challenges, and results. The results will illustrate trends and highlight the maturity, as well as the common successes and challenges, of ABM in different B2B organizations worldwide.

Confidentiality And Benefits

All survey responses will be kept strictly confidential. The survey itself will take less than 15 minutes to complete, and all respondents will be eligible to receive a complimentary copy of the survey results and findings. Don’t miss out on this opportunity to share your experience and gain valuable insights for your organization.

Join The Survey

Your input is invaluable to us! If you have a hand in ABM, take this short survey before Friday, August 9 and make your voice heard.