Now.gg debuts Netmarble’s Tower of God: New World on cloud in Japan and U.S.

Now.gg has partnered with Netmarble to bring the South Korean game company’s Tower of God: New World collectible RPG title to the cloud via NowCafe.

Now.gg is a cloud gaming platform that allows users to stream and play high-end video games instantly on any device with a stable internet connection. NowCafe is a consumer-facing brand for Now.gg enabling a cloud and AI-driven experience for gamers on the Line messaging platform.

The game, which has been gaining 1,000 new players a day, will be available on NowCafe via Line Messenger in Japan and via Now.gg in the U.S., marking the debut of the cloud version of this popular game. NowCafe kicked off last month.

This partnership enables Netmarble to reach a vast cloud gaming audience of over 100 million registered users that can play across multiple platforms including iOS, Android, PC, Mac, tablet, and TV in the U.S.

“We are thrilled to bring Tower of God: New World to NowCafe on LINE Messenger,” said Shin-hwa Cho, head of the business group at Netmarble, in a statement. “This partnership with Now.gg allows us to reach a broader audience and provide our fans with an innovative way to experience the game through cloud technology.”

For Japan, the game is available on NowCafe, which is Now.gg’s business-to-consumer cloud service for Japan. With NowCafe, Tower of God: New World fans can directly play the game within the Line Messenger using Now.gg’s cloud technology, ensuring seamless gameplay and enhanced accessibility.

“Partnering with Netmarble to launch Tower of God: New World on NowCafe is a significant milestone for us,” said Rosen Sharma, CEO at Now.gg, in a statement. “Our goal is to offer gamers an unparalleled experience with the convenience of cloud gaming, and this collaboration exemplifies that commitment.”

This partnership underscores now.gg’s commitment to providing top-tier gaming experiences by collaborating with leading game developers like Netmarble.

Campbell, California-based Now.gg is a cloud gaming platform that offers users the ability to instantly play games with friends, and use a common currency across games on all major gaming ecosystems. The company has 400 employees and it has raised $56 million to date.

Now.gg owns many consumer brands globally, including NowCafe in Line, BlueStacks.com, and CarlBot and FredBoat in Discord. Now.gg launched in 2021 and it has more than 100 million registered users, and across its platforms it has had more than 1.5 billion downloads. Once games are integrated, they are available on cloud, BlueStacks and Line. Telegram is coming soon.

Established in Korea in 2000, Netmarble leading developer and publisher of top-grossing mobile games worldwide. It is the parent company of Kabam and SpinX Games, and a major shareholder of Jam City and Hybe (formerly Big Hit Entertainment). Its top games include Arise, Seven Knights Idle Adventure, Tower of God: New World, Lineage 2: Revolution, Marvel Future Fight, Ni no Kuni: Cross Worlds and The Seven
Deadly Sins: Grand Cross.