Mattel and AirConsole take Uno Car Party game to BMW car

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Mattel and AirConsole announced that Uno Car Party will debut as an in-car game in BMW Group automobiles.

The companies made the announcement ahead of Gamescom, the big gaming expo in Cologne, Germany, next week where the cars will be on display.

Uno Car Party! will begin rolling out to over 500,000 BMW and MINI vehicles through AirConsole starting August 21. This is an example of how all three companies are trying to be experimental when it comes to expanding the reach of games through the world on new platforms.

Visitors to the AirConsole booth (Hall 10.1, Stand B028 – C029) will be the first to experience Uno Car Party in the new BMW X3, which tailors the No. 1 card game for in-car gaming. The game will roll out via the AirConsole platform to over 500,000 BMW and MINI vehicles over-the-air on August 21.

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Uno Car Party lets four players engage in a game in BMW cars.

“We continue to increase the value of the overall digital experience for our customers,” said Stephan Durach, senior vice president of the BMW Group Development Connected Company and Technical Operations, in a statement. “Our partners AirConsole and Mattel are helping make in-car gaming into a new social experience, and I am thrilled to offer a family-favorite game like UNO for this exciting innovation.”

Mattel, AirConsole and BMW Group have transformed Uno into a playable connected game in a brand-new environment: the car.

Whether a family is at rest during a road trip or a group of friends stop to figure out their next move, stationary drivers can use AirConsole’s unique game controller system to connect any passenger to the game using their personal devices.

Up to four players can experience the game that brings people together through its simple, universal gameplay that transcends languages and cultures. Vehicles must be in park to enable gameplay.

The Uno Car Party game is coming to BMW cars.

“Uno beautifully illustrates the strengths of AirConsole with a game accessible to everyone, a bespoke integration to the car hardware and our phone-controlled gaming experience,” said Anthony Cliquot, CEO of AirConsole, in a statement. “Each player can secretly see their own cards on their phone while playing on the infotainment system of the car. This is an experience that would be impossible to achieve using only touchscreen or Bluetooth controls on the infotainment system.”

“Uno is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, head of business development for digital gaming at Mattel, in a statement. “Its simple rules are easy to learn and endlessly captivating, making it ideal for both short pit stops and extended play sessions. UNO’s social nature turns every journey into a fun experience, and we’re so excited to bring this spirit to consumers in an innovative way with our partners at BMW and AirConsole.”

Since 2022, the partnership between the BMW Group and AirConsole has been pioneering in-car gaming, bringing intuitive and innovative gameplay to BMW vehicles through the AirConsole platform. Its selection of games has grown since the introduction of AirConsole, with popular games such as “Who Wants to Be a Millionaire?”, which launched as an in-car world premiere in collaboration between Sony Pictures Television, BMW Group and AirConsole.

AirConsole is available in current models with BMW/ MINI Operating System 9 in combination with BMW Digital Premium / MINI Connected Package and with BMW Operating System 8.5 in combination with BMW ConnectedDrive Professional.

Over the past five decades, Uno has maintained its legacy as a game with wildly unpredictable fun, spirited competition, and inclusivity. Uno continues to surprise fans through innovative offerings from top-line physical products, mobile games, live gaming events and premium collective card games; inclusive gameplay through products like Uno Braille and culturally relevant product from fan-created Uno memes to the Uno Artiste series featuring the artwork of artists from yesterday and today.

The game will be available in Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Malta, Netherlands, Norway, Latvia, Lithuania, Luxemburg, Poland, Portugal, Romania, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, USA. In Australia, Japan, New Zealand, Thailand, South Africa, India, Indonesia, Singapore, Malaysia only available with Personal eSIM and BMW Operating System 8.5.

It is not available in BMW 2 Series Coupe, 3 Series and 4 Series. In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide.