Key appointment for Locksmiths UKI

ASSA ABLOY has promoted Jacques Vermeulen to National Accounts Manager for the newly established Locksmiths UKI – Commercial Group.

This appointment reflects a commitment to enhancing service delivery and strengthening relationships with auto-locking customers, lock wholesalers and accounts across the United Kingdom and Ireland.

Jacques Vermeulen

Vermeulen previously worked with Mul-T-Lock (part of the ASSA ABLOY Group) as a Regional Sales Manager, where he developed a deep understanding of the locksmith industry.

In his new role, Vermeulen will oversee locksmith wholesalers, vehicle security and key national accounts, driving growth and ensuring service standards for ASSA ABLOY commercial locksmith partners.

ASSA ABLOY made the strategic decision to create the Locksmiths UKI – Commercial Group to cater to the requirements of locksmiths and customers in the region.

It will focus on delivering tailored solutions, fostering partnerships and supporting industry success.

“Consistent exceptional support”

“I am honoured to take on this new role and excited about the opportunities it presents,” said Vermeulen.

“I look forward to continuing to work closely with our national locksmith partners, whilst ensuring we can provide innovative solutions and consistent exceptional support.”

“Jacques’s promotion is a testament to his dedication, leadership and outstanding contributions to our global brands,” added Nigel Taylor, Director & Head of Locksmiths UKI Commercial Group.

“We are confident that with his industry knowledge and experience, he is the ideal candidate to drive the success of our new division with our key accounts and deliver unparalleled service to our customers.”