From Ideas to Outcomes: A Career in Digital Marketing

Whether he is working on exciting projects, attending meetings, or working at the office: Coffee is a must for Martin. He enjoys getting together with his colleagues either virtually or in the office in Immenstaad on the shore of Lake Constance to exchange ideas and collaborate on projects.

What exactly does Martin do as Digital Marketing Manager? One of his current responsibilities is to generate new leads and clients with campaigns, webinars, and white papers. As a result, he creates new assets to gather leads or raise awareness through customer success stories. “It’s critical to have all of the stakeholders on board.”

“Right now, I’m working on a webinar series for Bosch IoT Insights. Planning a webinar like this requires various tasks. People who are interested in the topic of data management and have dealt with challenges like these before will be the most likely to engage in the webinar. Then, my team considers which initiatives we can support and how we can help these potential customers.”