Nobu Hotels upgrades AI-driven connectivity with HPE Aruba Networking

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Nobu Hotels is upgrading its AI-powered wired, wireless and SD-WAN infrastructure built on Zero Trust principles using an end-to-end HPE Aruba Networking solution from Hewlett Packard Enterprise. The updated network is supplying advanced secure connectivity at select Nobu properties around the world.

The deployment enhances mobile, IoT device and AI-driven application connectivity in support of luxury services and amenities such as an AI Concierge. Accessed via an in-room digital voice assistant or the Nobu mobile app, the always-available AI Concierge responds to requests and makes proactive recommendations based on real-time data and guest preferences. The networking implementation also provides AI-powered intelligence that generates operational efficiencies and strengthens data security, enabling Nobu Hotels to meet every expectation of its discerning guests.

“Our connectivity vision emphasizes a secure, seamless, hyper-personalized guest experience that uses advanced technologies, including various types of artificial intelligence infused throughout before, during and post-stay interactions,” Rodney Linville, the global head of IT for Nobu Hospitality. “This includes smart rooms, personalised services, advanced CRM and property management capabilities, housekeeping and maintenance automation, digital staff communications and data security built on Zero Trust.”

Native IoT connectivity, reduced power consumption and Zero Trust

The hotelier relies on the Zero Trust principles engineered into its new network to safeguard its connectivity-driven and IoT-enabled environment.

For guest accommodations and safety, IoT technologies include door automation, security cameras, digital voice assistants, Apple TVs, lighting, window blinds, in-room dining orders and the HVAC sensors necessary for providing guests with the ability to fine-tune their climate control settings.

Operationally, Nobu Hotel’s IoT systems include point-of-sale (POS) devices, tablets for mobilising workers and panic buttons for physical safety. For housekeeping automation, IoT supports solutions like HotSOS, Hub OS and Knowcross. For facilities management, Nobu Hotels utilises a variety of IoT-enabled preventative and required maintenance automation solutions.

“Innovative upscale hospitality companies depend upon secure, streamlined and simplified connectivity for providing the capability to meet the rapidly evolving expectations of their discriminating guests,” said Larry Lunetta, the vice president, AI, security and networking product marketing at HPE Aruba Networking. “Whether it’s establishing a Zero Trust security posture, connecting IoT systems, or reducing power consumption with energy efficient networking hardware, having a high-performance intelligent wired, wireless and SD-WAN networking enables Nobu Hotels to focus on providing iconic hospitality experiences rooted in culinary greatness worldwide.”

Intuitive visualisations with one-click workflow automation worldwide

To answer Nobu Hotel’s connectivity demands, while minimising operating overhead, the company added AI-powered HPE Aruba Networking Central, for managing campus, branch, remote, data centre and IoT networks from one dashboard, along with fully deploying HPE Aruba Networking ClearPass, which provides role-based access policies for implementing Zero Trust security for enterprises. HPE Aruba Networking User Experience Insight (UXI) proactively uncovers network degradations before they impact experiences.

Looking ahead, Nobu Hotels expects to use its new networking infrastructure to continue innovating in a competitive marketplace still recovering from the effects of the recent pandemic.

To learn more, visit HPE Aruba Networking.

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