Keeping the user in mind – intuitive user interfaces for everyone

Saskia doesn’t program the UIs. She has experienced IT colleagues in the team who provide the software framework for the applications. Together with user experience experts and designers, she then creates the UIs with a focus on user friendliness.

Saskia is currently working with Bosch Corporate Design (CD) on creating a digital brand guide for all colleagues to strengthen the user and brand experience of Bosch worldwide. The platform bundles CD-compliant templates, style guides, graphics, and icons for all digital touchpoints – whether for websites, apps, or digital devices. Thanks to frontend developer libraries, Bosch employees can drag “ready” HTML code behind graphical elements and copy-paste them. No in-depth expertise is required. This is just one example of how Saskia makes work easier for others – just like she is doing in another current project: the “Layout Creator” tool enables non-specialists with no prior design knowledge to create communication materials such as posters or flyers.

As product owner, Saskia acts as a link between design and development, the digital design team, UX agencies, the business units and, finally, corporate design. Her scope of work accordingly includes many coordination and leadership tasks. When asked how she keeps track of everything, Saskia replies: “I’m good at what some people might call multitasking.”